Most small businesses are careful about what type of marketing strategies they invest in. When you have a limited marketing budget, it’s important that you spend it wisely to get the most for your money.
Marketing through social media is one of the most versatile and cost-effective strategies that small businesses can use to reach their target audience and boost sales over time.
That’s why 97% of marketers are using social media to reach their audiences.
Your customers are on social media.
Consumers will be more receptive to your messages when marketing through social media.
According to MarketingSherpa, 95% of online adults ages 18 to 34 are likely to follow a brand on social media.
Social media users are open to engaging with brands on social media channels.
For example, let’s say that a new lead stumbles upon your brand on social media. They may not have heard of your company before, but through your social media content, they are able to learn more about your brand and the value that you provide. This same situation can apply to your current customers. After seeing your social media content on multiple networks, existing customers are able to become better acquainted with your business, which may increase their interest in a repeat purchase.
If you want to remain competitive in the digital marketplace, it’s vital that you start working toward building a presence on social media.
Social media marketing helps improve brand loyalty.
Consumers are looking for recommendations on social media. Word-of-mouth marketing is one of the most powerful tools that any company has in their marketing toolbox. Not only is it free, but it goes a long way in helping you build trust with new leads.
In many ways, social media has become the new outlet for word-of-mouth marketing.
Now more than ever, brands are encouraging their customers to leave reviews on their social media profiles, recommend their brand to friends and family on social, or provide testimonials.
And for good reason! Consumers are more likely to buy from brands that have been recommended. These recommendations don’t necessarily have to come from a friend, family member, or co-worker. As you can see by the statistics below, consumers are just as likely to trust online reviews as they are to trust personal reviews.
72% of consumers trust online reviews as much as personal recommendations from real people. - Search Engine Land
68% of consumers go to social networking sites to read product reviews before making a purchase. - VOCUS
90% of consumers say that positive online reviews influence their buying decisions. - Dimensional Research
