Search Engine Optimization
Search engine optimization is the process of making a website more discoverable by search engines to drive organic traffic. Google makes over 500 changes a year to their search algorithm resulting in the need for ongoing diligent and artful management of best practices.
SRC will work to optimize on-site and off-site SEO by performing title and meta description tag optimizations based on PPC and organic performance, monitoring performance of competitors for rankings and link profiles, creating tailored performance reports, and monitoring for brand mentions and link opportunities.
Content is at the very core of performing well in SEO as well as converting users on the site. The better and more content you have, the more keywords you can rank for and the more users trust your site. The amount of effort that goes into the production can vary based on the client’s needs each month and the type of content.
Content can include: rewriting page copy, stock or custom photography and videography, help writing/editing blog posts or white papers, designing infographics, existing content research and analysis.
Social Video Advertising
Social video advertising on Facebook, Instagram and YouTube provides a powerful and affordable tool to drive significant video views by using focused demographic and interest-based targeting and to generate engagement (comments, likes, and shares) by ensuring the targeted audience is comprised of viewers who will likely enjoy and share the video.
By designing campaigns with focused demographic and interest-based targeting, SRC will ensure the video is seen by an audience of users who will not only watch the video but also engage with it (Likes and Comments) and share it to their own social audience.
YouTube’s TrueView advertising platform provides multiple ad units which drive views on a channel’s video. Campaigns can use demographics, interest-based, and keyword targeting to present pre-roll videos (videos that auto-play before another video), promoted search results (top of search page), promoted suggested videos (right column of video page), and placement on third party content websites.
We believe that YouTube is a great fit for businesses because you have access to captivating visuals that can tell your story and suggest a lifestyle. As well, it allows you to drive brand impression at a scale that works for you. Video is known to increase engagement and information retention, so it is a great choice for brand building.
SRC will build out a YouTube campaign structure using your chosen video assets and desired targeting. We would analyze success across different audiences and videos to continually optimize campaigns for the best results.
Email marketing continues to be a powerful tool for businesses to reach potential and current customers and drive sales. Leveraging responsive web design, thoughtful list management, A/B testing and more, email marketing can identify and engage your most valuable customers.
Our team creates engaging and attractive emails to save our clients time and money.
By optimizing open and click-through-rates (CTR), we elevate the dialogue with your customer base.